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Saturday March 31, 2018

Updated on 8/2/2021

By Michael Walters


As you may know, the cannabis industry sees a fair amount of fluctuation in regard to consumer trends. Early on, consumers were drawn to dispensaries and sought to find the best shop in town for their marijuana needs. While many cannabis enthusiasts still have a go-to dispensary, nowadays they tend to gravitate towards places that carry their favorite brands or products.

But why is this shift occurring? There are several explanations and factors contributing to this trend and we’re here to help you understand, plan and execute the best strategy for customer retention and acquisition. So, without further ado, let’s get started!

Why Cannabis Brands are Driving Sales

As stated above, consumers are favoring brands more than ever these days. By choosing a favorite brand rather than a dispensary, a consumer can know exactly what they are getting from a product instead of trying the products cycled in and out by the dispensary. That is why it’s becoming increasingly important for dispensaries to consistently carry quality brands their consumers will respond positively to.

Brand Selection
Consumers are always looking to purchase the top brands and visit dispensaries with the best selection.

When a consumer is looking for a specific brand and product, they have the option to check out other dispensaries carrying that product as well. This allows for a more wholesome shopping experience from a consumer standpoint, as they are able to visit different shops, learn about new places and products and, of course, pick-up the brands and products they are familiar with. From a business standpoint, this can be a bit unnerving.

To draw in new patrons and keep customers returning, dispensaries are stocking their shelves with popular brands that consumers are buzzing about.

To all the dispensary owners and managers out there, if you’re wondering how brand favoritism affects your dispensary, consider the wide world of concentrates and edibles. While there are some companies running seed-to-sale operations, most of the popular brands at the moment are generally independent from a dispensary. Because of this, it is important for dispensaries to carry the top brands consumers are looking for.

How to Capitalize on Brand Favoritism at Your Dispensary

So, you’ve stocked your dispensary with top brands and products. Now you may be wondering how to draw-in and increase consumer appeal? Two words: online menus.

Consumers who are drawn to specific brands and products will typically only visit dispensaries that carry their favorite brands, making it extremely important for a dispensary to have an up-to-date online menu.

By displaying the products your dispensary offers online in the form of a real-time menu, consumers can browse and explore everything your store has to offer from the comfort of their own home. Not only do real-time menus allow for a more streamlined experience for consumers, they also enable brand aficionados to find the products they’re looking for, compare them with other dispensaries and, ultimately, make an educated purchase.

How to Stand Out with POS Integration and Real-Time Menus

Wondering how you can make the most of your online menu presence? The first step is teaming up with a reputable CRM platform or POS provider. The next step is integrating the inventory and POS data with companies who can connect you to the consumer, like PotGuide.

At PotGuide, we want to make sure uploading and maintaining your online menu is a breeze, which is why we have integrated with industry-leading POS and CRM providers to offer seamless integration from your inventory to PotGuide real-time menus.

Key Takeaways

When a consumer can count on a dispensary to provide real-time menu information, they are able to scout the brands and products they prefer. Not only does this allow the consumer to compare prices, products and dispensaries but also saves time on both ends. The end result? An easier, more enjoyable experience for the consumer and bigger profits for the dispensary.

What we’re trying to get at here is that menus are big-time money makers for dispensaries. And if the current trend keeps up, dispensaries who don’t adopt real-time menus into their business strategy are going to struggle.

Instead of falling victim to the ever-changing cannabis market, do yourself a favor and get ahead of the game by stocking popular brands and integrating your menu on PotGuide!

Have questions about integrating with PotGuide? Reach out to for more info!


Michael Walters Michael Walters

After graduating from the University of Wisconsin-La Crosse with a degree in Writing and Rhetoric, Michael started his journey in the cannabis industry managing content, communications, and technical writing for one of Colorado's largest dispensary chains. In 2016, Michael pivoted to the ancillary sector to become PotGuide's Content Manager and was responsible for overseeing all of PotGuide’s editorial endeavors and content marketing strategies. Now, Michael is PotGuide's Director of Content & Marketing, focusing his efforts toward new educational content and exciting media endeavors.

With a life-long passion for cannabis knowledge and education, Michael devoted himself to becoming a subject matter expert on marijuana at an early age. Now, Michael has worked in the marijuana industry for over four years helping break down negative stigma and promoting safe cannabis practices. An avid consumer himself, Michael has worked tirelessly to improve content marketing strategies for cannabis businesses and is devoted to creating meaningful content that is useful to a wide variety of marijuana consumers. Follow Michael on LinkedIn and Instagram for updates and insights.

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