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Friday November 24, 2017

By Morgan Smith

420 Culture

Cannabis beauty products have been around for a while—they’ve just been pushed under the radar, misunderstood and underdeveloped. But today, a record number of brands are introducing high-quality items with serious health and skin benefits and they’re hitting bathroom counters everywhere.

You can get everything from lip balm to body lotion, facial moisturizer to salves, bath bombs to wrinkle defense creams and everything in between.

Needless to say, the cannabis beauty product boom is in full swing.

So What’s All the Buzz About?

Most cannabis beauty products use either hemp seed oil or CBD oil hemp being a different type of cannabis plant with a much lower THC content and CBD being the second-most prominent cannabinoid behind THC. There are even some products made with THC and other cannabinoids in legal states.

But why use CBD in beauty products? Scientific evidence shows that CBD oil has proven anti-inflammatory benefits and can help to calm and relax you. Cannabis itself has natural analgesic properties, which translates into a reduction in swelling and inflammation.

It also contains fatty acids which repair, moisturize and protect your skin. That’s why it’s great for dry skin or rashes like eczema or rosacea oils, creams and topicals with hemp seed oil essentially fill the cracks between skin cells. This cell proliferation combined with antioxidant protection equates to successful anti-aging results too such as combating wrinkles, fine lines and dark spots.

Beauty Products
Beauty products are no longer just for big brands. Cannabis companies are entering the space now too! Mainstream

Cannabis has been shown to reduce sebaceous gland activity—the oily substance that causes acne. Studies show that our natural endocannabinoids control oil production, so introducing CBD into the system can slow down oil production to normal levels. Alternatively, hemp seed oil is another great option as it reduces redness and irritation while strengthening your immune system.

More on hemp oil, it’s rich in a slew of vitamins—especially A and C—and contains magnesium, iron, calcium and potassium. It keeps the skin hydrated and healthy and it’s generally absorbed more easily through the skin.

Introducing these elements into beauty products creates a natural rejuvenator for the skin. Because the CBD or hemp is topically entering your system, it still interacts with your endocannabinoid system which produces the beneficial results many consumers are seeing.

Industry Impact

There’s still a lot to learn about how these products benefit our skin and body. But education is the first step for consumers wary about putting CBD oil on their faces and companies in the industry are working to overcome that barrier.

Cannabis entrepreneurs and advocates are quickly jumping on board though. It’s also bringing many women into the industry as there’s an empowering idea of a woman-run company developing cannabis products for women. It’s all in sophisticated and good taste too. The products being created are stylish and modern in design, helping them emerge as true health and wellness products instead of the stigmatized avenues to get you high.

You won’t believe how cannabis beauty products can help your body! The Amazings

It’s too early to say how big the cannabis beauty industry is or what proportion of the cannabis growth includes beauty products. But it is clear that it’s becoming mainstream as cannabis and hemp seep into every industry. The stereotype of cannabis and stoners is going away as these luxury brands enter the space and focus on the healing benefits of the plant.

You can get massages with CBD lotion at LoDo Massage Studio in Denver. Coachella debuted the first CannaSpa, featuring canna-beauty products. Natural Grocers features a host of hemp products. There’s even a new nail trend that involves nail artists sealing in crumbs of marijuana leaves to the topcoat.

So next time you’re looking for a body wash or face mask, consider something with a little CBD or hemp oil in it. Make it part of your morning routine and you may be surprised with the results you see.

If you’ve tried a cannabis beauty product, what products have you used?

Photo Credit: stux (license)


Morgan Smith Morgan Smith

A born and raised Hoosier and Indiana University alumna, Morgan Smith is a freelance writer and editor based in the Denver area. Morgan has worked with B2B, nonprofit and regional publications, but especially enjoys learning and educating others about the inner-workings of the cannabis industry. Her freelance writing supported her recent six-month solo backpacking trip to South America where she climbed volcanoes, played with llamas and jumped off a bridge.

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