Michael Walters Michael Walters

After graduating from the University of Wisconsin-La Crosse with a degree in Writing and Rhetoric, Michael started his journey in the cannabis industry managing content, communications, and technical writing for one of Colorado's largest dispensary chains. In 2016, Michael pivoted to the ancillary sector to become PotGuide's Content Manager and is now responsible for overseeing all of PotGuideā€™s editorial endeavors and content marketing strategies.

With a life-long passion for cannabis knowledge and education, Michael devoted himself to becoming a subject matter expert on marijuana at an early age. Now, Michael has worked in the marijuana industry for over four years helping break down negative stigma and promoting safe cannabis practices. An avid consumer himself, Michael has worked tirelessly to improve content marketing strategies for cannabis businesses and is devoted to creating meaningful content that is useful to a wide variety of marijuana consumers. Follow Michael on LinkedIn and Instagram for updates and insights.


420 Culture

How CBD Companies Market & Set Themselves Apart

  • Monday March 18, 2019

Thanks to the 2018 Farm Bill and countless consumer accolades, CBD is more popular than ever before. Now, it seems like there are too many CBD companies to choose from, creating a highly competitive market. So, how do CBD companies stand out from the crowd in an industry that's just beginning to heat up? Find out as we cover this topic and more!

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