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Tuesday September 28, 2021

By Matthew Mongelia

The PotGuide website's homepage, that is now acquired by Fire & Flower and Hifyre News

By now we’re sure you’ve seen the news, PotGuide is in for a few changes! But don’t worry – we are still fully committed to providing consumers with accurate, reliable, and informative cannabis content. We are pleased to announce that PotGuide has joined with Fire & Flower Holdings Corp. and Hifyre Inc. in an acquisition aimed at creating industry-leading resources for the cannabis industry. We look forward to bringing our traffic, technology, and top-quality content into the Fire & Flower and Hifyre framework.

Being deeply rooted in the creation of organic, original content that is useful for consumers, PotGuide shares in Fire & Flower and Hifyre’s education-focused approach. Together, we will expand upon our efforts toward helping consumers of all experience levels find the perfect retail experience. In integrating with these industry leaders we will be creating new dynamic services for multiple aspects of the growing cannabis landscape, enabling new revenue streams for cannabis businesses, and providing ever-better service and experiences for retail customers.

Looking Towards the Future

PotGuide will work synergistically with Fire & Flower’s growing retail operation of more than 90 dispensaries and Hifyre’s cutting-edge technology to help facilitate convenient and enjoyable cannabis retailing, matching each consumer with their perfect products. We’ll also be working together to forge an entirely new virtual dispensary experience that will make legal cannabis more accessible to a wide audience of interested canna-enthusiasts. In merging with the Spark Perks ecosystem, Fire & Flower’s flagship membership program, we can help both consumers and businesses go beyond traditional retail experiences, and foster new ongoing positive customer relationships.

The logos of PotGuide, Hifyre, and Fire & Flower

We know that we are in good company among the Fire & Flower, Friendly Stranger, HotBox, Happy Dayz brands and Open Fields Distribution, and we’re delighted to learn that our own announcement comes on the heels of Hifyre’s acquisition of assets in Wikileaf Technologies Inc.

Our mission at PotGuide has always focused on helping any level of cannabis consumer navigate the world of cannabis. In joining Fire & Flower and Hifyre, we look forward to continuing and expanding on that mission. Stay tuned for exciting updates and great new features to the website coming soon!


Matthew Mongelia Matthew Mongelia

Matthew Mongelia is the Content Manager for He holds an MFA in Writing from The School of the Art Institute of Chicago, and a BFA in Creative Writing from CUNY Brooklyn College. He has worked in the industry in numerous roles for over 5 years while covering cannabis content from coast to coast. Like so many in the industry, he first became acquainted with cannabis as a medical patient, and has been a passionate advocate for the plant ever since. He is a writer for the comic Dark Beach, and has previously covered music and cultural content for SOL REPUBLIC.

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